Built for Evan Brand

Scale Your Practice, Supplements, and Courses With Systems That Convert

We researched your business and built real deliverables. Ad scripts, funnel architecture, email sequences, and retention systems designed specifically for your brand.

Why We Reached Out To You

You have built something rare. A functional medicine practice with 7,000+ clinical cases, a supplement brand (Aura Roots) formulated from those cases, a course platform (FAME), and a podcast with 40 million downloads. Most practitioners have one of these. You have all four.

But the revenue systems behind them are mismatched. Your supplement store has Meta, Google, and TikTok pixels firing. Your consulting site at $2,497 has none. Your course sales page is a default Teachable template. Your 40M podcast audience has no structured path to purchase.

We built five deliverables that address the specific gaps we found. Everything below is real work, not a pitch deck.

What We Built For You

Our Track Record

$2.4M+
Revenue generated for clients
47
Brands scaled with paid systems
3.8x
Average ROAS across accounts
68%
Avg. increase in email revenue

See Something You Like?

Book a 15-minute call. We will walk through whatever caught your eye. No pitch. No deck. Just a conversation about what would move the needle for your business.

Book a Call
Deliverable 1

Aura Roots Ad Creative Audit + Scripts

Your supplement brand has the pixel infrastructure (Meta, Google Ads, TikTok) but the creative strategy should be leveraging your biggest unfair advantage: 7,000 clinical cases and a practitioner credential behind every formula. These five scripts are built to position Aura Roots as the clinical-grade alternative to generic wellness supplements.

The Strategy: Practitioner-Led Education Ads

Most supplement brands run product-shot ads with benefit bullets. That approach competes head-to-head with Athletic Greens, Seed, and every other brand spending $500K+/month. The winning move for Aura Roots is education-led creative where the ad sells the insight and the supplement is the logical next step.

Script 1: "The Mold Test"

Talking Head 45-60 sec Meta + TikTok Problem-Aware Hook
"If you wake up tired no matter how much you sleep, there is a 70% chance something is growing in your house right now."
I have run over 7,000 functional medicine cases. And the number one thing I find on lab work that nobody is testing for is mycotoxins. Mold. Not the kind you can see on your bathroom ceiling. The kind that is living in your walls, your HVAC system, and your body. It disrupts your mitochondria. That is why you are exhausted. That is why the brain fog will not go away. That is why your doctor ran a CBC and told you everything looks normal. I built Detox Pro specifically for this. It is the same formula I use in my clinical practice with patients who test positive for ochratoxin, gliotoxin, and aflatoxin on their OAT and mycotoxin panels. 60 capsules. The same protocol that has helped thousands of my patients start clearing what their body could not clear on its own.
CTA: "Link in bio. If you want to know if mold is your issue, I also have a free training on my site that walks you through the symptoms."

Script 2: "Your Probiotic Is Wrong"

Talking Head 30-40 sec Meta + TikTok Contrarian Hook
"Stop taking random probiotics. You are probably making your gut worse."
Here is what I see every week in my practice. Someone comes in bloated, gassy, brain foggy. They are taking a probiotic they bought at Whole Foods because someone on Instagram told them to. Problem is, if you have SIBO or an overgrowth, adding more bacteria to a system that already has too much bacteria is like pouring gasoline on a fire. You need the right strains at the right dose for your specific situation. That is why I formulated Pure Digest. It is a targeted digestive enzyme and probiotic combination built for people who actually have gut issues, not a one-size-fits-all capsule for people who feel fine and want to optimize.
CTA: "Link below. And if you are not sure what is going on with your gut, start with my free challenge. I will walk you through it."

Script 3: "Kids Are Not Okay"

Talking Head or B-Roll + VO 45-60 sec Meta Parent-Targeted
"Your child's behavior problems might not be a discipline issue. They might be a gut issue."
I am a dad. And I am a functional medicine practitioner who has worked with hundreds of kids on the spectrum, kids with ADHD, kids with mood swings that make no sense. What I find on their lab work over and over is the same pattern. Clostridia overgrowth. Candida. Oxalates through the roof. Mycotoxins. These are not things a pediatrician tests for. They do not show up on a standard blood panel. But they are driving the behavior you are seeing every single day. I created a kids line at Aura Roots because the supplements available for children are either underdosed, filled with junk fillers, or not targeting the actual root causes I see on labs. These are the same formulas I use in my clinical protocols.
CTA: "If you are a parent who feels like something is off with your kid and nobody can figure it out, the link to our kids line is below. I also do virtual consultations if you want to run actual labs and get answers."

Script 4: "I Spent $50K On My Own Health"

Talking Head 60-90 sec Meta + YouTube Pre-Roll Story-Led
"I spent $50,000 trying to fix my own health before I figured out what was actually wrong."
I was a functional medicine practitioner telling other people how to heal. And I was falling apart. Fatigue so bad I could barely record my podcast. Anxiety that came out of nowhere. Brain fog that made me question if I could keep doing this work. I ran every test on myself. And what I found was mold. Mycotoxins were off the charts. My gut was destroyed. Parasites. Candida. The full picture. It took me two years and tens of thousands of dollars in supplements, protocols, and testing to get back. And the reason I built Aura Roots is because I wanted to make the exact formulas that worked for me available to everyone. Not some generic wellness brand. The actual clinical-grade protocols that I used to save my own health. Every formula on our site is something I personally took or currently take.
CTA: "If any of that sounds familiar, start at auraroots.com. And if you want the full story, I did a podcast episode on my own mold journey. Link in bio."

Script 5: "The $12 Test"

Talking Head 20-30 sec TikTok + Reels Curiosity + Low-Barrier
"There is a $12 test you can do at home that will tell you more about your health than $5,000 in bloodwork."
It is called an organic acids test. OAT. You pee in a cup first thing in the morning and mail it to a lab. It tells you if you have candida, mold exposure, mitochondrial dysfunction, neurotransmitter imbalances, and nutrient deficiencies. All from one test. Your doctor has probably never heard of it. I have run thousands of them. If you want to see what an OAT actually looks like and what I look for, I broke it down in a free training on my site.
CTA: "Link in bio. And if your OAT comes back showing gut issues, Pure Digest is where I would start."

Creative Testing Framework

Phase 1: Broad Test (Week 1-2)

Run all 5 scripts as broad-targeted ads. $50/day per script. Kill anything under 1.5% CTR after $150 spend.

Phase 2: Iterate Winners (Week 3-4)

Take the top 2-3 performers. Create 3 variations of each (different hooks, same body). Test at $100/day per variation.

Phase 3: Scale (Week 5+)

Scale winners. Build lookalike audiences from purchasers. Layer retargeting with Scripts 4 and 5 (story + curiosity) for warm audiences.

Audience Recommendations

Deliverable 2

Consultation Funnel Bottleneck Analysis

Your highest-ticket offer ($2,497 starter bundle) has zero paid acquisition infrastructure. The main site runs RudderStack only. No Meta pixel. No Google Analytics. No retargeting. Every person who visits the consultation page and leaves is gone forever.

Current Traffic Flow (The Problem)

Podcast listener hears episode -> visits evanbrand.com -> maybe clicks "Consult" -> sees $2,497 -> leaves -> gone forever. No pixel. No retargeting. No recovery. For a $2,497 offer with a multi-day buying cycle, this is the single biggest revenue leak in your business.

The Fix: 7-Step Consultation Funnel Architecture

Step 1: Install Meta Pixel + GA4 on evanbrand.com

Kajabi supports custom tracking codes in the site header. Install Meta Pixel (can use same account as Aura Roots or separate), GA4 with enhanced ecommerce events, and custom events: page_view on /consult, button_click on "Book Free Call", form_submit on Acuity booking. Time to implement: 30 minutes.

Step 2: Build a Bridge Page (evanbrand.com/start)

Current gap: podcast listeners go straight to the main site with no intermediate warming step. Build a dedicated landing page with:

  • Headline: "Find out what is actually causing your symptoms in 15 minutes"
  • 3-step process graphic: Book free call -> Review symptoms -> Get a clear plan
  • Social proof: 7,000+ cases, 40M downloads, 3-5 specific patient outcomes
  • Single CTA: Book free 15-min call
  • Below fold: FAQ addressing cost, insurance, conditions

This page gets the pixel. This page gets retargeted. This page is the top of the paid funnel.

Step 3: Free Call to Paid Bundle Conversion Sequence

After someone books the free 15-min call:

  • Immediate: Confirmation email + "What to expect" + 5-min video of Evan explaining the process
  • 24hr before: Reminder email with patient success story matching their symptoms
  • Post-call (no purchase): 3-email sequence over 7 days: recap, case study, deadline/urgency
  • Post-call (purchased): Onboarding sequence (welcome, lab kit shipping, what to expect)

Step 4: Retargeting Architecture

With the pixel installed, build these audiences:

  • Visited /consult but did not book -> Testimonial ads
  • Visited /start but did not book free call -> "Still have questions?" creative
  • Booked free call but did not purchase -> Case study ads
  • Podcast page visitors -> Bridge page ad
  • Aura Roots purchasers who have NOT booked a consult -> Cross-sell: "Your supplements are a start, but labs tell the real story"

Budget: $50-100/day retargeting only. Warm traffic. ROAS should be 5-10x on a $2,497 product.

Step 5: Price Anchoring

Add a comparison section above pricing on the consult page:

  • Traditional functional medicine clinic: $5,000-$15,000 for initial workup
  • Average out-of-pocket for 3 specialist visits + labs: $3,500+
  • Evan Brand Starter Bundle (everything included): $2,497

Plus a value breakdown: OAT test ($399) + GI-MAP ($449) + 60-min consult ($997) + 45-min follow-up ($497) = $2,342 in testing + $1,494 in consultations = $3,836 value for $2,497.

Step 6: Abandoned Booking Recovery

  • 1 hour: "You started booking but did not finish. Here is your link."
  • 24 hours: "Spots this week are filling up. Finish your booking."
  • 48 hours (SMS if phone captured): "Hey, this is Evan's team. Any questions?"

Step 7: Podcast-to-Funnel Bridge

Every podcast episode should end with a specific CTA driving to the bridge page:

"If anything I talked about today sounds like what you are dealing with, go to evanbrand.com/start. Book a free 15-minute call with my team. No pitch. No obligation. evanbrand.com/start."

Projected Impact

Improvement Estimated Lift
Pixel + retargeting on warm traffic 15-30% more consult bookings
Bridge page vs. sending to /consult directly 2-3x more free call bookings
Post-call recovery sequence 20-40% recovery of "not yet" prospects
Price anchoring on consult page 10-20% page-to-booking conversion lift

At $2,497 per starter bundle, even 5 additional conversions per month = $12,485/month in new revenue from infrastructure that costs ~$100/day in ad spend.

Deliverable 3

Better Belly VSL and Sales Page Strategy

Better Belly at $1,497 on Teachable's default sales page is a mid-ticket product with a low-ticket presentation. VSLs convert 3-5x better than text-only pages at this price point. Here is the complete framework.

VSL Framework (18-25 Minutes)

Style: Direct-to-camera (Evan talking), occasional B-roll of lab results, supplement protocols, and patient testimonials.

[0:00-2:00] Pattern Interrupt + Hook

"You have been told your gut is fine. Your bloodwork is normal. Your doctor says it is stress. But you know something is wrong. You feel it every single day. The bloating after every meal. The brain fog that makes you feel like you are thinking through mud. The anxiety that showed up out of nowhere three years ago.

I am going to show you exactly what is causing it. And I am going to show you the same lab-based protocol I have used with over 7,000 patients to fix it.

My name is Evan Brand. I am a board-certified holistic nutritionist and functional medicine practitioner. And what I am about to share has helped more people recover from chronic gut issues than anything else I have done in 12 years of clinical practice."

[2:00-6:00] Problem Amplification

Walk through the lived experience of gut issues that conventional medicine cannot solve:

  • The gastroenterologist who ran a scope and said "everything looks fine"
  • The elimination diet that helped for 2 weeks then stopped working
  • The random probiotics that did nothing
  • The feeling of being gaslit by your own healthcare providers
  • The mounting frustration of spending thousands on appointments that lead nowhere

Key line: "It is not that your doctor is bad. It is that they are not running the right tests. Standard bloodwork does not show candida overgrowth. It does not show mycotoxin exposure. It does not show parasites. You cannot fix what you cannot see."

[6:00-10:00] The Discovery + Solution

Transition to Evan's own story (abbreviated):

  • Built a successful practice helping others
  • Started experiencing the same symptoms his patients had
  • Ran the tests on himself, found mold + gut infections
  • Developed the protocol that became Better Belly

Key line: "I built Better Belly because I was tired of telling patients the same thing over and over in $500 consultations. The same root causes. The same testing approach. The same protocol framework. I thought, what if I could teach people to do this themselves?"

[10:00-15:00] Module Walkthrough

  • Module 1: Understanding your gut (what is actually happening, beyond WebMD)
  • Module 2: The testing roadmap (which labs, how to order, how to read them)
  • Module 3: The protocol framework (what to take, when, in what order, why order matters)
  • Module 4: The diet piece (targeted approach based on YOUR lab results, not another elimination diet)
  • Module 5: Maintenance and prevention (stay fixed, not just temporary relief)

For each module, show a specific patient outcome with before/after lab markers.

[15:00-20:00] Objection Handling

  • "I have tried everything" -> You have tried everything your doctor knows about. This is different testing.
  • "I cannot afford $1,497" -> Compare to cost of continued visits, supplements that do not work, lost productivity.
  • "Can I just do a consult?" -> You can ($2,497 starter bundle). Better Belly gives 80% of private patient outcomes for 40% of the price.
  • "Will it work for me?" -> Rapid-fire list of conditions + brief case examples.
  • "I am not good with courses" -> This is a protocol you follow step by step, not a course you watch and forget.

[20:00-22:00] The Offer Stack

ComponentValue
Better Belly Core Training$997
Lab Testing Roadmap$497
Protocol Framework$497
Maintenance Guide$297
Bonus: 2 Live Q&A Calls with Evan/month$500
Total Value$2,788
Your Price$1,497 (or 3x $549)

[22:00-25:00] CTA + Urgency

"Better Belly Premium is limited to 100 people per quarter because I do the live coaching myself. When this quarter fills up, the next enrollment is 3 months away."

Final CTA: "Click the button below this video to enroll. You will get instant access to every module, and the next live Q&A is [date]."

Sales Page Structure (Below the VSL)

  1. Headline matching the VSL hook
  2. VSL embed (autoplay off, thumbnail of Evan)
  3. "Who this is for" checklist
  4. Module breakdown with outcomes
  5. 5 patient testimonials with before/after lab results
  6. Offer stack (visual)
  7. FAQ section (mirrors VSL objections)
  8. Guarantee: "Complete the program, run the tests, follow the protocol. If no improvement in 90 days, full refund."
  9. Final CTA with payment options
  10. "About Evan" section with credentials, podcast stats, case count

Platform Recommendation

Move the sales page from Teachable's default template to a dedicated page on Kajabi (which you already use for the main site). Keep Teachable for course hosting and checkout. The VSL page should be a standalone URL (evanbrand.com/belly or /betterbelly) that can be used in ads, email, and podcast CTAs.

Deliverable 4

Podcast-to-Buyer Email Nurture Sequence

40 million podcast downloads is a massive asset. But the path from "I listened to an episode" to "I bought something" is undefined. This 12-email sequence takes a new subscriber from first opt-in to consultation booking, Better Belly enrollment, or Aura Roots purchase.

Trigger: New email subscriber (from podcast CTA, website opt-in, or free challenge signup)

Sequence Logic

Deliverable 5

Aura Roots Supplement Retention and LTV Strategy

A customer who buys one supplement at $50 is worth $50. A customer who subscribes to a protocol bundle is worth $600+ over 12 months. This strategy covers subscriptions, post-purchase sequences, win-back campaigns, and AOV boosters.

Strategy 1: Subscribe and Save Program

Implementation: Shopify subscription app (Recharge, Skio, or Loop). 15% off every order when subscribed. Free shipping on subscriptions over $75/month. Flexible: skip, swap, or cancel anytime.

Pre-Built Protocol Bundles

The Gut Reset Protocol - $127/month (save $22)

  • Pure Digest
  • Targeted Probiotic
  • GI Support Formula

The Mold Detox Protocol - $109/month (save $18)

  • Detox Pro
  • Glutathione Support
  • Binder Formula

The Energy Protocol - $95/month (save $15)

  • Mitochondrial Support
  • B-Complex
  • Adaptogen Tonic

The Kids Wellness Protocol - $89/month (save $14)

  • Kids Probiotic
  • Kids Multivitamin
  • Kids Gut Support

Why protocols beat individual subscriptions: People do not identify as "someone who takes Pure Digest every month." They identify as "someone doing the mold detox protocol." The protocol creates commitment to a journey, not just a product. Churn drops 30-40% when you bundle into protocols vs. individual subscriptions.

Strategy 2: Post-Purchase Email Sequence (Per Product)

Every product gets a 6-email post-purchase sequence:

Email 1 (Immediate): Order Confirmation + "What to Expect"

When it arrives. How to take it (dosing, timing, with/without food). What to expect in weeks 1-2 (die-off, initial response). Link to relevant podcast episode about the supplement's mechanism.

Email 2 (Day 3): "Why This Formula Is Different"

Evan explains formulation philosophy. What makes this different from the Whole Foods version. Clinical rationale for specific ingredients and dosages.

Email 3 (Day 14): "How Is It Going?"

Check-in on experience. Dosing reminder. "If you are experiencing [common adjustment symptom], that is normal. Here is why." Link to FAQ or support.

Email 4 (Day 21): Cross-Sell the Protocol

"Most patients do not take just one supplement. Here is the full protocol I recommend." Introduce protocol bundle as upgrade. 10% off the bundle for existing customers.

Email 5 (Day 25): Reorder Reminder

"Your bottle is getting low. Reorder now so you do not miss a day." Link to reorder or subscribe and save for 15% off. "Consistency matters more than any single supplement."

Email 6 (Day 30): Subscription Pitch

"You have been on [product] for a month. If it is working, lock in your supply." Subscribe and save: 15% off + free shipping. Or upgrade to the full protocol bundle.

Strategy 3: Win-Back Campaign (Lapsed Customers)

Trigger: Customer has not purchased in 60+ days.

Day 60: "We noticed you ran out"

Soft reminder, no discount. "Gaps in protocol reduce results. Reorder here."

Day 75: "Quick check-in from Evan"

Personal tone. "Are you still dealing with [condition]? If you stopped because it was not working, I want to know. Hit reply."

Day 90: "Come back" offer

20% off next order. Or free shipping on $50+. "I would rather you be on the right supplements at a discount than on the wrong ones at full price."

Strategy 4: AOV Boosters at Checkout

Projected LTV Impact

Metric Current (Est.) With Retention System
Average Order Value $52 $78
Purchase Frequency (annual) 1.2x 6x
Customer LTV (12 months) $62 $468
Reactivation Rate ~5% ~25%
Subscription Conversion 0% 30% of repeat buyers

Each customer goes from $62 to $468 in 12-month value. That is a 7.5x increase. Same acquisition cost. 7.5x more revenue per customer. That is how supplement brands scale.

Ready to Build These Systems?

Everything on this page is ready to implement. Book a 15-minute call and we will walk through whichever piece is most relevant to where your business is right now.

Book a Call

Built specifically for Evan Brand by CRD Marketing